Website Convergence with Multi-Sites
A leading Utility Company required expert project management to orchestrate the creation, vendor selection, and integration of a website redesign. This initiative aimed to consolidate three separate operating companies’ (OpCo) websites into modern, independent platforms while maintaining a consistent design and user experience. Overseeing the convergence of more than 1200 content webpages across the three OpCos was a critical aspect, ensuring seamless compatibility across various devices like phones, tablets, and desktops.
THE SOLUTION
The implementation of an award-winning responsive design significantly optimized the customer experience across all online devices, whether mobile, tablet, or desktop. This enhanced interface grants customers effortless access to their account information and customization options.
Furthermore, improved navigation features facilitate easier access to vital services, empowering customers to report and monitor outage statuses, track energy usage, and make informed decisions about energy consumption through streamlined and accessible content pages.
Successfully converging the websites necessitated specialized skills and adept leadership capable of guiding multiple business managers through a complex and occasionally challenging transition process. This involved transitioning from conventional business practices to a new, harmonized methodology across three geographically distinct OpCos.
RESULTS & BENEFITS
New Processes and Optimization!
The Utility Company now boasts streamlined and efficient processes for website and customer management, benefiting all associated OpCos. The unified websites have significantly increased brand cohesion and customer satisfaction. This convergence serves as the cornerstone for the Utility Company’s Customer e-channel interactions, providing a consolidated platform to support every customer’s journey. These enhancements are part of an ongoing commitment to soliciting and acting upon customer feedback, enriching their experience with this leading Utility Company and its various services.
